Carol Vernallis

Carol Vernallis breaks down her music video theory into four sections:

Narrative:

• Not necessarily a balance between narrative and performance
• Narrative is not always complete
• The video is a visual response to the music
• The structure may appear disjointed
• There is something that drives the video forward which isn't usually the main narrative but maybe the music, performance or another element altogether 
• May not always be a clear resolution (closure) at the end
• Poses questions that it doesn't answer or in a montage style

Editing:

• Video may break or disrupt many rules of continuity editing - clear convention of music video editing 
• Editing may match musical phrases or the beat
• Editing can become foregrounded - edits may be obvious to draw attention as opposed to continuity editing

Camera Movement:

• When it comes to shot types, extremes are common
• Style of framing and movement may run through video and is distinctive to that video
• Camera may move on the lyrics
• Camera may move in time with the music
• Master shot used frequently as are close-ups

Diegesis:

• May be revealed quite slowly 
• Actions not necessarily complete
• Character or objects may move to the music
• May be gaps in audience's understanding of the diegesis
• Frames may be more important than others
• May be many repetitions

I am going to apply this theory to the music video of:

Linkin Park - In The End

Narrative:
The Linkin Park video's narrative just like the theory does not appear to have a clear structure and the video is driven froward by the music rather than the narrative itself. The video does contain some performance but the main focus does seem to be the narrative however disjointed it may be. It is in contrast to the theory in the sense that it is not a visual response to the music like the theory would suggest. The narrative seems to be very random. The band are just on a distant planet like landscape. Due to the videos random style it does not have any real closure the camera just slowly zooms out.
Editing:
The video has continuity editing to a degree but does then fall under the theory as it loses the continuity throughout the video. Early in the video there is a shot of the artist rapping, then it cuts to a medium shot of him rapping, however a fish as randomly appeared above him. The band members are all in separate locations, then they all just appear in the same place to perform. At 1:13 the editing matched the musical phrase as the background changed in time to the keyword of the line being said. ('one'). At 1:26 there is an obvious edit when the artist says, 'property.' His character acts as if he skipped a beat and shakes.
Camera Movement:
The video contains some extreme long shots. At the end of the video when the music slows down, the cameras movements also slow down to fit in.
Diegesis:
At the beginning of the video the artist is revealed very slowly. Camera shots of him are taken from behind or from far away so you can't focus on his face. There is a brief shot of his face but it is still mysterious. At 0:13 he is finally revealed from behind a statue. Even this is very slow as the prop is in the way of his face. He is slowly revealed but then becomes the main focus. There are many repetitions of close up shots of the artists. Then there are repetition shots of one of the band members legs and middle area as he is walking. The video contains many repeats of plants growing very quickly.