Semiotics

The idea of semiotics was brought about by Morris. He said there were 3 ways in which semiotics happen:

1)   The Perception Stage: This is when you become aware of a sign
2)   Manipulation Stage: This is when the person has interpreted the sign and has decided how to respond
3)   Consummation Stage: The response

This theory consists of denotation and connotation. Denotation is the simple meaning of something. For instance what the object is. Connotation is what that object would stand for or what it represents.

An example is the American Flag. Its denotation is that it is just a material with a design that makes up the American flag. Its connotation is that it is America, representing the American dream and freedom.
It could have a negative connotation of corruption and wars.

Music Video: Avenged Sevenfold - So Far Away

This songs semiotics are very emotional and are about grieving, mourning and reminiscence.
The band are driving around where they grew up and has several flashback scenes to when they were teens. The lyrics of the song suggest family/friends who have died. It is a very emotional song and has tribute aspects. In the video Johnny Christ wears a guitar strap with, 'foREVer' on it to remember the death of the band member The Rev.