Intertextuality

Linkin Park - Breaking the Habit

Intertextuality: Is the relationship between two texts. It is when one text uses an idea of another text.

Examples of this would be a music video using the same narrative as a movie but with a different spin on it. They pay homage to a previous text. 

Popular examples include Ashanti. Ashanti: Foolish uses the narrative of the movie: Goodfellas. 

The song above, Breaking the Habit is an example of intertextuality as the music video is done in the style of a different media text. It uses the style of Japanese anime.

Intertextuality may use other texts but it is still a serious production. The music video may pay homage to someones previous work. The Linkin Park video above shows respect and admiration of the anime genre. Although it doesn't reference anything in particular it is still different than a traditional music video.

In my own music video I may use intertextuality however it would be in contrast to the way it is used here. I would pay homage to a specific text rather than an entire genre. Mine may stay in the music video realm, thus being similar  to Shania Twains homage to Robert Palmer.